TOUCHMEDIA APPOINTS ANOMALY AS CONTENT PARTNER
SHANGHAI, DEC 18th 2014 – Touchmedia, China’s leading in-taxi media company, has appointed Anomaly as content provider and creative consultant.
Throughout 2015 Touchmedia will be introducing a number of significant innovations and services to the passengers that ride Touchmedia taxis nationwide with upgraded interactive experience so that they will become the loyal users. Anomaly will develop original content and provide marketing support to introduce the new services.
Earlier this year Anomaly piloted its content franchise The Unreasonable on Touchmedia, and also exhibited both Beijing & Shanghai Design Weeks. The series, which celebrates those who are creating progress in industries across China, will also return to Touchmedia screens from today and be shown throughout 2015. Full episodes can be viewed on theunreasonable.com.
“Content is what’s at the heart of the Touchmedia experience, one of the key drivers,” said Micky Fung, Founder & Executive Chairman of Touchmedia, “In Anomaly we have found a partner that can both think creatively about our challenges, and create compelling content for our platform.”
“We are excited to start working more closely with Touchmedia” said Richard Summers, Partner at Anomaly. “Their ambition to innovate combined with their desire for high quality content presents an exciting prospect for brands and consumers alike”.