• MARCH 2021: THE UNREASONABLE WOMEN OF CHINA

    In celebration of International Women’s Day 2021, this March The Unreasonable is dedicating the entire month to stories of women in China who are creating progress after a difficult year of chal...

  • IQIYI PARTNERS WITH THE UNREASONABLE TO LAUNCH NEW SERIES OF DOCUMENTARIES

    In partnership with iQiyi, China’s leading online movie and video streaming platform, The Unreasonable launched new series of documentaries entitled The Unreasonable · Out of Focus. Each weekly episod...

  • UNR 播客上线啦

    非常电台,非常有趣。 作为内容的延伸,我们正式上线The Unreasonable非常电台。借以电台的名义,倾听时代变革者的声音。 第一期,我们邀请到日坛公园创始人,李叔,聊了聊他中年成年的故事。 第二期,我们请到中国陌生人社交第一名app探探背后的工程师,聊了聊真爱算法。 第三期,我们请到内外创始人刘小璐,聊了聊创始人以外的多面小璐。 你可以在网易云/荔枝/蜻蜓fm找到我们。 我们一月一期,一期...

  • IWD 2020

    On 8th March, International Women’s Day, The Unreasonable collaborated with the largest weekly news magazine in China, Sanlian Life, to launch the topic of #Challenging prejudice towards woman s...

  • THE UNREASONABLE @THE SUSTAINABILITY ISSUE

    Anomaly Shanghai in partnership with Unreasonable Studios launches a documentary that delves into the increasingly important topic of sustainability. Over the last few years, awareness of sustainabili...

  • THE UNREASONABLE @THE CHINA WOMEN’S FILM FESTIVAL

    The Unreasonable follows Michele Aboro, as she now runs her own boxing gym in Shanghai, while also exploring the uphill journey it took to get to where she’s at now. From first learning boxing when th...

  • THE UNREASONABLE ABIN @ CINKER PICTURES | TALK + TASTING

    The Unreasonable Abin worked 10 years in the advertising industry as a creative director. However, he quit in one night and went back to the countryside, to where he grew up. He wants to use his knowl...

  • THE UNREASONABLE RAIN HUAN @ WEWORK | AN INTRODUCTION TO INCUBATING AND INVESTMENT IN BLOCKCHAIN INDUSTRY

    The Unreasonable laid a partnership with WeWork China to host The Unreasonable Talk together. The ambition to is to bring the knowledge to the audience, share the insights of relative industry and enc...

  • #THEUNREASONABLEWOMEN FOR INTERNATIONAL WOMEN’S DAY

    MARCH 8th 2018, SHANGHAI — For the second year running, The Unreasonable has marked International Women’s Day with a provocative piece of content. Having spoken with many women, they identified ...

  • THE UNREASONABLE X K11 | COLOR YOUR MIND

    Aestheticell Textbook Re-design Project, founded by Lin Tsung Yen, Chang Po-Wei and Swi Chen, collaborates with designers and publishing houses in Taiwan to re-design the textbooks for the kids in Tai...

  • THE UNREASONABLE SALON|SU WUKOU – MORE THAN FASHION

    The Unreasonable collaborates with Doe, one of the most popular streetwear store/coffee shop in Shanghai, invites Su Wukou attending The Unreasonable Salon this time. Students,  fashion media, young d...

  • #THEUNREASONABLEWOMAN

    The reasonable woman adapts herself to the world, the unreasonable one persists in trying to adapt the world to herself. And we believe they are ones who can change the world, and they’ve been c...

  • THE UNREASONABLE LIVE | HOME-COOK – A TASTE OF HOME

    On the Christmas Eve of 2016, we invited three excellent home cooks from Home-cook platform to share their cookings with 30 readers of us. During the first part of the event, one of the staff from Hom...

  • THE UNREASONABLE LIVE|SUPER MONKEY – MIDNIGHT GYM PARTY

    Normally young people who live in cities would choose to go partying or drinking during weekends, but here near Jing’an Temple in Shanghai city centre, a midnight gym party is about to start. Di...

  • THE UNREASONABLE LIVE | SHANGGUAN ZHE – RAP, GRAFFITI & FASHION

    Gathering together a group of unreasonable people to create something beyond reasonable, this is what we learned from Sankuanz episode. For the Unreasonable Live this time, we’ve invited Shangguan Zhe...

  • THE UNREASONABLE X YIHAUS – THE RANDOMNESS OF DESIGN

    Anomaly has partnered with the recently opened Shanghai Village to create the Unreasonable Atelier. The Unreasonable Atelier is part of YiHAUS, an exciting cultural platform within the Village that se...

  • THE UNREASONABLE SALON | ZHANG QUAN – SERVING NOODLES AT GALLERY

    Zhang Quan has given us an unforgettable afternoon at the Unreasonable Salon with his great sense of humor. “First of all, I want to prove that I am a real artist.” Zhang Quan announced seriously, “I’...

  • THE UNREASONABLE SALON | DAINI XU- A BREATH OF INDEPENDENCE

    Having worked in the Internet industry for several years, Daini Xu finally created her own “Oxygen” app in 2014. “Oxygen” has more than a hundred international and domestic designer lingerie brands, s...

  • THE UNREASONABLE SALON | ZHANG FAN - THE PEDIGREE OF A START-UP

    Zhang Fan opened up by telling us about his unique work and life experiences, from becoming a college drop-out at age 19 to setting up LiuLiu. Having studied design, he decided to start his own graffi...

  • DESIGN SHANGHAI – MAKE IT HAPPEN

    The Unreasonable is invited to Design Shanghai 2016 to give a talk at seminar, to share the secrets of being unreasonable. How does one achieve a phenomenal career? How does one create value for onese...

  • THE UNREASONABLE SALON | LI QI – FREE RIDE AND CRAFTSMANSHIP

    For the subsequent The Unreasonable Salon at baseCo, we invited Li Qi, a renowned fashion photographer to join our The Unreasonable Salon....

  • THE UNREASONABLE SALON SERIES COMMENCES

    The first in what will be an ongoing series of unreasonable talks began this weekend, giving people the opportunity to meet and discuss face to face with the people featured on The Unreasonable platfo...

  • ANOMALY X FLY JUICE TO LAUNCH FEICHANGDONGXI

    Anomaly Shanghai launches its first cross-over product: ‘FEICHANGDONGXI’, in collaboration with Fly Juice...

  • THE UNREASONABLE PRESENTS AT DESIGN SHANGHAI 2015

    Continuing our commitment to supporting those who are creating progress, Anomaly presents stories and works from five of Asia’s most unreasonable design entrepreneurs at Design Shanghai 2015. Now in i...

  • STREET CULTURE BRAND MIGHTY JAXX LANDS IN SHANGHAI

    To celebrate our recent partnership with street culture brand Mighty Jaxx, Anomaly is proud to announce the launch of our first online store and Mighty Jaxx’ first retail space in Mainland China. Our ...

  • TOUCHMEDIA APPOINTS ANOMALY AS CONTENT PARTNER

    SHANGHAI, DEC 18th 2014 – Touchmedia, China’s leading in-taxi media company, has appointed Anomaly as content provider and creative consultant. Throughout 2015 Touchmedia will be introducing a n...

  • ANOMALY LAUNCHES THE UNREASONABLE BOOK

    Inspired by the George Bernard Shaw quote found in every Anomaly office as below, we set out to find those who create progress from all facets of business. From makers to skaters, up-cycling to educat...

  • ANOMALY’S UNREASONABLE ONLINE SHOP

    Anomaly launches its online shop on this year’s Double-Eleven Day in China (11.11), a shopping carnival initiated by the Internet company Alibaba. Some of the guests of The Unreasonable have col...

  • THE UNREASONABLE AT 2014 SHANGHAI DESIGN WEEK

    Continuing our commitment to supporting those who are creating progress, in partnership with 2014 Shanghai Design Week, Anomaly presents stories and works from five of Asia’s most unreasonable design ...

  • MIGHTY JAXX X ANOMALY AT 2014 BEIJING DESIGN WEEK

    For the 2014 Beijing Design Week, Singapore-based creative collective Mighty Jaxx collaborates with creative agency Anomaly to bring their art figures to China for the first time, during Sep.25-Oct.3....

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