If you want to better understand the work of Chinese fashion designers, Chinese multi-brand designer store, ‘Dong Liang’ is a must-see. Having started in Beijing in 2009 and opened another store later in Shanghai, Dong Liang is one of the biggest retail outlets for local fashion designers in China. As more and more independent designers start their own business while lacking sales channels, Dong Liang has become an ideal platform for them to exhibit their works. Tasha (Liu Xinxia), one of Dong Liang’s three partners, joined the retailer and studio from a multi-national corporation. It is under her leadership that Dong Liang not only sells clothes in the shop, but has also become a platform for the fashion industry and designers, and continues to create change in the industry.

At the end of July 2013, Dong Liang was invited to join the ‘Design by Shanghai’ program hosted by Shanghai Fashion Week in cooperation with British Fashion Council, to promote local designers abroad. As Dong Liang was the only designer retailer selected, they brought five Chinese designers to participate in London Fashion Week. This was also a proud representation of Chinese designers on the global fashion stage. During Shanghai Fashion Week last year, Dong Liang hosted a show called “One Day” and invited designers to present for six fashion shows. It was the first time in global fashion history, for a retailer to host a whole day of shows during a fashion week. For this event, Dong Liang acted as a promoter and speaker on behalf of the Chinese design industry.

Recently, Tasha has just finished the second edition of “One Day” during Shanghai Design Week this year, and has been busy with some charity events collaborated with fashion designers. She firmly believes, “The reason Dong Liang is accepted by the public is not because of one designer, rather, it’s the integration of strong design.” With the collective energy of Chinese designers, Tasha is leading Dong Liang to raise more public awareness towards Chinese design.

Tasha is an unreasonable person.

Watch our interview with her.