Aestheticell Textbook Re-design Project, founded by Lin Tsung Yen, Chang Po-Wei and Swi Chen, collaborates with designers and publishing houses in Taiwan to re-design the textbooks for the kids in Taiwan, trying to incorporate the diverse style of aesthetics in an art museum into the textbooks that kids read every single day.

They believe those who are willing to try and change an existing system are very unreasonable, and these unreasonable people can make the existing society and system progress in the right direction.

The Unreasonable not only discovered Aestheticell in Taiwan, also has brought these textbooks to Shanghai K11, in order to make more kids get the chance to experience and create at this “COLOR YOUR MIND” exhibition.