The Unreasonable Abin worked 10 years in the advertising industry as a creative director. However, he quit in one night and went back to the countryside, to where he grew up. He wants to use his knowledge to help the farmers to grow their business, create job opportunities, and utilizes scientific methods to work. On the other hand, bring ing the true organic food to urban tables. 

On 27th, May, Abin host a talk and tasting session at Cinker Pictures, to share the knowledge of really good food: nature is the best cook. 99% of the delicious food comes from nature,  only 1% is decided by the human.

In this event, attendees got the chance to taste the real organic food, and meet Abin to understand more of “being unreasonable”.